Are you struggling to write catchy headlines or persuasive copy? You’re not alone. Whether you’re a beginner in copywriting or just curious about copywriting, learning from real-world copywriting examples is one of the best ways to improve your writing. But where do you find good copywriting examples? Don’t worry—this guide will show you exactly where to look.
Where to Find Copywriting Examples for Beginners
1. MarketingExamples.com
This website is a treasure chest for anyone learning copywriting. You’ll find real-life copywriting examples sorted into categories like email campaigns, landing pages, and ads. Each example comes with a short breakdown of why it works. For instance, if you’re stuck writing a headline, you can browse their collection of high-performing headlines and see what makes them clickable.
Why you’ll love it:
- Simple for beginners: No jargon. Just clear examples.
- Filters by industry: Looking for fitness or tech examples? Use the search bar.
- Updated regularly: New examples added weekly.
2. Swiped.co
Swiped.co is like a library of “swipe files”— with proven copywriting examples in ads, emails, and sales letters you can “swipe” and adapt for your copywriting projects. It’s perfect if you want to see how experts structure persuasive messages. For example, you’ll find classic ads from brands like Apple or Coca-Cola, along with tips on how they hook the reader.
Why you’ll love it:
- Focus on results: Every example has worked in real campaigns.
- Search by goal: Need ideas for a sales page? Filter by “sales letters.”
- Free and paid options: Start with the free section, then upgrade if you need more.
Related: 9 Copywriting Types You Should Know
Copywriting Examples for Social Media
Social media moves fast, so your copy needs to grab attention fast. Here’s where to find inspiration:
- Instagram & TikTok: Brands like Gymshark or Glossier use short, punchy captions with emojis and questions (“Need a confidence boost? 💪 This outfit’s got you.”).
- Twitter (X): Look at threads from accounts like Netflix or Wendy’s. They use humor and urgency (“Binge all weekend. You’ve earned it.”).
- MarketingExamples.com: Check their “Social Media” category for viral posts. You’ll learn how to write hooks like “POV: You’re looking for the perfect gift…”
- Swiped.co: Search for “social media ads” to see how brands turn features into benefits (e.g., “Tired of messy mornings? Our coffee maker cleans itself.”).
Copywriting Examples for Ads
Great ads don’t just sell—they tell a story. Here’s where to study classic and modern ads:
- Old-school print ads: Brands like Volkswagen (“Think Small”) or Nike (“Just Do It”) used simple, powerful language. Google these to see how they balanced emotion and logic.
- YouTube Ads: Watch how companies like Dollar Shave Club use humor and relatable problems (“Shave time. Shave money.”).
- MarketingExamples.com: Their “Ads” section analyzes why certain ads go viral. For example, Apple’s “Shot on iPhone” campaign focused on user-generated content.
- Swiped.co: Search for “classic ads” to study long-form sales letters. You’ll see how longer copy can build trust and answer objections.
Related: Top 5 Copywriting Books to Start Earning from Home
Putting It All Together
Now that you know where to look, it’s time to practice:
- Pick 3 examples from MarketingExamples.com or Swiped.co.
- Rewrite them in your own words.
- Test your copy on friends or social media.
Remember, even experts start by copying others. The more you study, the faster you’ll develop your own style.
Final Thought
Copywriting isn’t about being clever—it’s about being clear. Use the copywriting examples in the websites above to learn what works. Whether you’re writing website copy or a full-blown ad campaign, inspiration is just a click away.
Want one-on-one copywriting training with an industry expert? Visit here.
